In this concept we aim to focus on negative personal influence of using old cars.
In the near future with increasing the global warming, our behavior would change and according to our young target group they couldn't do casual stuff like now.
Snow boards, Beach, ... they won't remain like this and they all will destroy.
So one of the main concerns of our target group would become in danger.
Getting back to the image that VW wants to have, we will show the car at the final shot (pack shot) with a slogan regarding to VW's identity.
e-up don't bring you there!
Concept I [SUPER-CAR]
This concept is more focused on the negative aspects of using old(Fuel) cars.
Even they are very beautiful and fancy, but they will become useless if there is no fuel any more. The story is happening in a near future.
We see a handsome driver with a very luxurious car that become useless.
Concept I [super-car]
Suddenly e-up show up and picks our character.
The final shots consists the images of the car in a better and green environment.
As the other VW ads there's a slogan regarding to the identity of the brand:
There should be something that you always rely on.
