Inspirational Material: Top Gear

Searching for inspirations, we came up with the wonderful making-ofs of the Volkswagen Scirocco ads in the show, 'Top Gear'.

This show gave us really valuable input about the general ideas about how the advertising design mind of Volkswagen formalizes.

Basicly, the Volkswagen ads are NOT about the car, they are about a story behind the advertisement, they are about the brand philosophy.