Searching for inspiration and trying to understand how Volkswagen creates adversitements, we have seen lots of print ads of VW from the early 50s till today. Below are some examples, also here we saw that, generally the ads are about an idea. The brand tries to sell the brand image and the story to its customers. In these ads, you can rarely see the car itself and one of the main arguments is the sense of humour.
Old VW ads:
New VW ads:
Top Gear
Searching for inspirations, we came up with the wonderful making-ofs of the Volkswagen Scirocco ads in the show, 'Top Gear'.
This show gave us really valuable input about the general ideas about how the advertising design mind of Volkswagen formalizes.
Basicly, the Volkswagen ads are NOT about the car, they are about a story behind the advertisement, they are about the brand philosophy.
