Meeting

Last Monday the 31st of May we had a tutor meeting. We needed one because we were a little stuck on developing the concept. Our target group is not very much interesting in being sustainable and they don't care much about the environment. This is mostly because they are young and have no children so they don't have to think about the future much either. The idea of the advertisement concept is to show our target group that polluting the environment with a petrol car involves them as well. We try to achieve this by showing that they can't do certain things they like to do in the future if they keep polluting the environment. The most important thing in the lives of our target group is having fun together. We thought a couple of fun things that they couldn't do any more and these are showing in Concept 2 in a kind of humorous way. We choose to develop the skiing part, because we think that one is the strongest. It is challenging one of the important behaviors of our target group: FUN!

We wanted to put a little of humor in but not to much because it still is a serious issue.
Our biggest worries was that this ad became a little negative and negative doesn't sell. What we came up with, is that the ad is kind of divided in three parts;
1. Happily skiing on snow.
2. No snow any more because of global warming due to pollution and skiing is no longer fun.
3. End shot of the car with a slogan.

The negative in nicely balanced and it will not have the overhand of the entire ad. This ad will only succeed with some good working slogans. So that is what we are working on right now and we will give you an update as soon as possible!