Monday, May 17, 2010

Concepts: I [SuperCar]

This concept is more focused on the negative aspects of using old(Fuel) cars.
Even they are very beautiful and fancy, but they will become useless if there is no fuel any more. The story is happening in a near future.

We see a handsome driver with a very luxurious car that become useless.
Suddenly e-up show up and picks our character.
The final shots
consists the images of the car in a better and green environment.
As the other VW ads there's a slogan regarding to the identity of the brand:
There should be something that you always rely on.

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