In the near future with increasing the global warming, our behavior would change and according to our young target group they couldn't do casual stuff like now.
Snow boards, Beach, ... they won't remain like this and they all will destroy.
So one of the main concerns of our target group would become in danger.
Getting back to the image that VW wants to have, we will show the car at the final shot (pack shot) with a slogan regarding to VW's identity.
e-up don't bring you there!
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