How to do a Volkswagen ad.

We start our work with a Topgear episode that they aim to make an ad for VW.

In one of the shots, there was an interesting guideline for making an ad for VW that emphasis on the important aspects of a VW ad. It reveals the image that VW aim to promote.
Here is the rules:

1. Look at the car
2. Look harder, You'll find enough advantages to fill a lot of ads like the air cooled engine, the economy, the design that never goes out of date.
3. Don't exaggerate, for instance, some people have gotten 50 m.p.g and more from a VW. But others have only managed 28. Average: 32 Don't promise more.
4. Call a spade a spade, and a suspension a suspension. Not something like "orbital cushioning"
5.Speak to the reader, Don't shout. He can hear you, especially if you talk serious.
6.Pencil sharp? You are on your own.

We find several VW ads on youtube that follow these guidlines.

...And also some print ads that has the same theme.

We decided to focus on a specific target group, Young couples in the upper middle class, age 25-35.
We are going to find their characteristic in the upcoming week.

Volkswagen e-Up!

Volkswagen promises to release the "Beetle of the 21st Century" by 2013. Those are some of the biggest shoes in the history of the automobile to fill, and VW plans to do just that with a new car based on the New Small Family architecture that was introduced on the original Up! concept that's been floating around for the last few years.

Naturally, like any future-spec concept that's looking to alter the vehicular landscape, the E-Up! will be powered by electrons. The car is small – under 3.19 meters in length – and will seat four occupants in a 3+1 arrangement. Top speed is listed at just under 135 km/h and the run to 100 km/h will take about 11 seconds while the city-centric zero to 50 km/h is dispatched in just 3.5 seconds.

That performance is surely buoyed by the E-Up!'s low weight of about 1,085 kg – 240 kg of which is accounted for by the 18 kWh lithium ion battery pack. That's enough juice to provide a range of about 130 kilometers, which VW believes is sufficient for urban use. Depending on the outlet used to charge the EV, a battery pack replenished to 80% takes as little as an hour.

VW is quick to point out that its E-Up! is not a retro design like its own New Beetle. Instead, the car used Volkswagen's latest design languages and draws inspiration from current models like the Polo and Golf. Details like diamond-cut head lamps and C-shaped fog lights join the solar roof that provides a working ventilation system without draining the battery to add to the car's futuristic feel.

www.autoblog.com

Yup!

Hi everyone,
We are announcing that our blog is going to be start from now on!
Here you will find our ideas, progress and presentations frequently.
We are:

• Ezgi Dikdur
• Renee van Boheeman
  
• Samad Khatibi

We chose VolksWagen e-up.

It's a small electric car that it's not in the market yet.
Here we go!